I am once again asking: how, if at all, should I continue to write on LinkedIn?

Join the discussion on Linkedin.

Season’s greetings, everyone, and wishes for peace.

In the last year, my posts have garnered a neat million views, and a neat 10,000 engagements. Pretty nice, as a vanity metric.

Also brings a sense of responsibility – I’m taking a lot of time from people in the world!

I’ve never followed the algorithmic rules, properly – I’m too eclectic to be focused on ‘one topic’, even the beloved #systemsthinking | #complexity | #cybernetics,  #publicservice | #transformation. And I share ‘too much’ – well, there’s just too much to share.

So I do well, but I’m not funnelling you to my profile-as-landing-page, I’m not farming engagement for profit, I’m not even really selling anything. RedQuadrant and The Public Service Transformation Academy are cracking on amidst the challenges of UK public services, and thousands of people visit my page with information about the RedQuadrant tool shed, but only a very very select few join to learn with me.

And sometimes, sitting down to get something out by 7:30am (ish) on a Tuesday (my discipline) feels hard. I feel like I’m grinding out a column or a penny dreadful. Four years in, it doesn’t always come easy. I was early on the AI images, and I think that schtick is getting tired quickly 🙂

But looking at my popular posts, I’m reasonably proud. It keeps me testing ideas – and my writing – in a public space where there’s pressure to make things readable. And I get to put some genuinely interesting ideas out there… (see below for my top posts of the year).

So, this is my annual appeal for feedback: how, if at all, should I keep writing?

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Here are my top posts of 2023

There’s a problem with Adaptive Leadership https://www.linkedin.com/feed/update/urn:li:activity:7016319641790648321

The future of Operational Excellence https://www.linkedin.com/feed/update/urn:li:activity:7077182582664142848

Four key dynamics for high-performing teams based on trust https://www.linkedin.com/feed/update/urn:li:activity:7099656002655916033

and https://www.linkedin.com/feed/update/urn:li:activity:7117401987989614593

and https://www.linkedin.com/feed/update/urn:li:activity:7125032478561484802

The foolishness of a part of the UK tax system (‘IR35’) https://www.linkedin.com/feed/update/urn:li:activity:7022107034468724736

In a world of Large Language Models and Machine Learning, is Operational Excellence as we know it irrelevant? https://www.linkedin.com/feed/update/urn:li:activity:7056880492528234496/

The future of strategy https://www.linkedin.com/feed/update/urn:li:activity:7060163449028247552

What do you do when you don’t have enough people for the jobs? https://www.linkedin.com/feed/update/urn:li:activity:7034061530304290816

The problem with consulting https://www.linkedin.com/feed/update/urn:li:activity:7021396052595384321

The Level 7 Systems Thinking Practitioner apprenticeship https://www.linkedin.com/feed/update/urn:li:activity:7092802168847503360/

My facilitation canvas https://www.linkedin.com/feed/update/urn:li:activity:7135180786776834048

The new LinkedIn algorithm has got me down https://www.linkedin.com/feed/update/urn:li:activity:7092044224208023552

Meta-rationality https://www.linkedin.com/feed/update/urn:li:activity:7025763797361434627

VUCA isn’t a condition – it’s an experience of the world. Agility isn’t a thing. https://www.linkedin.com/feed/update/urn:li:activity:7072106793539108864

How do you cope when there’s a sudden release of strong emotions in a meeting or facilitated workshop? https://www.linkedin.com/feed/update/urn:li:activity:7041677935501586432

We fear rejection like we fear death https://www.linkedin.com/feed/update/urn:li:activity:7130089825835114496

What are your top tips for using consultant? https://www.linkedin.com/feed/update/urn:li:activity:7029005980143132673

Can we end the nonsense of ‘chairman’ once and for all? https://www.linkedin.com/feed/update/urn:li:activity:7119940726875942912

How do organisations keep on keeping on? https://www.linkedin.com/feed/update/urn:li:activity:7036970921433198592

What do you look for in a conference speaker or chair? https://www.linkedin.com/feed/update/urn:li:activity:7084793257578180608

How do you get salty? How does one become a curmudgeon? https://www.linkedin.com/feed/update/urn:li:activity:7061957308066521091

So, you want to transform public services? https://www.linkedin.com/feed/update/urn:li:activity:7109785694759219200

What does it all boil down to, for you, in business? https://www.linkedin.com/feed/update/urn:li:activity:7114878575857577984

We’re all knackered https://www.linkedin.com/feed/update/urn:li:activity:7097123761568571393