and business escape velocity
It’s f*cking difficult to start a company and succeed – the stats prove it.
And most new business people are artisan’s who’ve fired the boss, *not* entrepreneurs.
If you are
– decently presented, someone people can do business with
– basically competent and capable
– and you knuckle down to deliver
…then, once you get going and work *incredibly* hard
…it’s actually relatively ‘easy’ to get a business off the ground!
The problem, though, is the 7% rule – the 7-12% gravity zone.
Most successful activity in the world economy achieves about a 7-12% net return, being generous.
> Invest in stonks: 7%
> Buy-to-let: 7%
> Write a book and count the time: 7%
> Build your own house instead of hiring someone: 7% return
> Start a new business, work 90 hour weeks, hire people, train, win work, deliver work, pay the bills…. 7% return
That’s how markets work, I guess
Very few, really successful businesses achieve escape velocity – get out of the gravity trap and into free space…
The trick is, once you’re in orbit, to take your rocket apart, re-engineer, re-fuel, then blast out of orbit.
Neat trick if you can do it 😉
What’s your advice for getting out of the 7% zone?
#success #businessgrowth #entrepreneurship